International Business Plan

The seminar: International Business Plan is open for bachelor students.

Module Description

The main goal of the seminar is to develop a real International Business Plan for a Brazilian start-up company. The managers of the company will support the development of the plan. The company will provide all necessary information for the development of the study. The managers interact with students via Skype throughout the classes if possible.

Students will

are able to analyze a company and its potential to internationalize,
can understand how to identify potential markets for internationalization,
develop an International Business Polan for a Brazilian company.

References:

CAVUSGIL, S.T. Guidelines for export market research. Business Horizons, 28 (6), 1985.
KOTABE, M.; HELSEN, K. Global Marketing Management. Wiley, 2016.
NAVARRO-GARCIA, A.; ARENAS-GAITAN, J.; RONDAN-CATALUNA, J. External environment and the moderating role of export market operations. Journal of Business Research, 67 (5), 2014.
NUNES, M.P.; LEQUAIN, L.S. The application of competitive intelligence in export markets selection: A comparative analysis of four methods. Internext, 11(3), 2016.
OSTERWALDER, Alexander; PIGNER, Y. Business Model Generation: A Handbook For Visionaries, Game Changers, And Challengers. Wiley, 2010.
PORTER, M.E. On Competition, Boston: Harvard Business School, 1998.
PORTER, M.E. The Five Competitive Forces That Shape Strategy, Harvard Business Review, January 2008, pp. 79–93.
RIES, Eric. The Lean Startup. Crown Publishing Group, 2011.
SCHMIDT, F.H.; SILVA, J.F. Export Assistance: A literature review and challenge for future research. Ipea, 2015.
SILVA, R.A.; SALAZAR, V.S.; MORAES, W.F.A. Internationalization process and complex adaptive systems. Internext, 12 (3), 2017.

Further readings will be announced in class.

Workload

28 hours attendance time and 272 learning hours incl. exam(s) / 10 CP.