Inside our seminar classroom: Pitching innovative solutions to a jury of experts
After working on their seminar projects for several weeks, the time has come to bring the final ideas on stage!
Rethinking supply chains for more transparency
Do you know where your food comes from when you are in a restaurant? The answer is probably no. Overcoming this lack of transparency and establishing more sustainable and trustworthy supply chains is one of the main challenges within the food industry – and a perfect case study for 16 of our master students.
In the seminar “Client-Centered Innovation” with research and teaching assistant Toni Müller, our course participants developed creative solutions for this problem. The course started with a two-day workshop that equipped students with the basics of consulting and innovation techniques. Now it was up to them to put their fresh knowledge into practice and approach a real business case from a user-centered perspective. The task: How can restaurants show consumers the origin of the produce in their meals?
Exchanging with a jury of experts
Four teams pitched their ideas to a jury of five experts from the field. Alongside Dr. Andreas Reinhardt and his start-up Frisch Gefischt, who have accompanied our students throughout the whole seminar, we also invited the university's transfer and entrepreneur centre (TUGZ) and OURZ, a young business that uses blockchain technology to promote transparency in supply chains.
The jury was impressed by the creative solutions that our students came up with and provided useful feedback. Dr. Andreas Reinhardt and Lars Bäumer from Frisch Gefischt were delighted to get new insights on their customer journey and to exchange ideas on their business case.
Wrapping up the seminar, we thank Franziska Bartels and Felix Dieckmann from TUGZ as well as Anja Fischer from OURZ for their participation. Our students appreciated the opportunity to develop hands-on solutions for a currently relevant business case. We are looking forward to more collaborations of this kind!
If you would like to know more about this seminar, check out our previous article on Client-Centered Innovation here. For more information on our current course offer, click here.