Customer Centric Innovation

The seminar: Customer Centric Innovation in Multinational Organizations is open for bachelor students.

Module Description

During this seminar, students will be required to tackle a problem, which is unsolved yet. They will work in groups and develop a solution to this problem by applying the methods taught in the seminar. Students are required to reflect on each other's work critically. This seminar will require very active participation and strong team collaboration. Students are expected to show a high interest in innovative problem-solving.

Students will

understand the role of innovation in international management,
solve real life problems in multinational companies as well as society in large,
apply innovation techniques thought during the seminar,
improve their teamwork as well as their role within a team,
learn to critically reflect on each other’s work.

References:

Johansson-Sköldberg, U., Woodilla, J., Çetinkaya, M. (2013). Design Thinking: Past, Present and Possible Futures. Creativity and Innovation Management 22(2), 121-146.

Liedtka, J. (2014). Innovative ways companies are using design thinking. Strategy & Leadership, 42(2), 40-45.

Micheli, P., Wilner, S. J., Bhatti, S. H., Mura, M., & Beverland, M. B. (2019). Doing design thinking: Conceptual review, synthesis, and research agenda. Journal of Product Innovation Management, 36(2), 124-148.

Rothaermel, F. T. (2015): Strategic Management: Concepts and Cases, McGraw-Hill/Irwin: New York.

Further readings will be announced in class.

Workload

42 hours attendance time and 258 learning hours incl. exam(s) / 10 CP.