International Corporate Strategy (Lecture)
In this lecture, the students
- get a notion of how to analyze the strategic positioning of firms,
- are able to formulate and implement strategies.
Contents:
- What is strategy and why is it important?
- The strategic management process
- External analysis: Industry structure, competitive forces, and strategic groups
- Internal analysis: Resources, capabilities, and activities
- Competitive advantage and firm performance
- Strategy formulation I: Business strategy
- Strategy formulation II: Corporate strategy
- Strategy formulation III: Global strategy
- Strategy implementation
- Case Studies
Focus: Cross-Cultural and Diversity Management, Innovation Management, Internationalization Strategy