International Corporate Strategy (Lecture)

In this lecture, the students

  • get a notion of how to analyze the strategic positioning of firms,
  • are able to formulate and implement strategies.

Contents:

  • What is strategy and why is it important?
  • The strategic management process
  • External analysis: Industry structure, competitive forces, and strategic groups
  • Internal analysis: Resources, capabilities, and activities
  • Competitive advantage and firm performance
  • Strategy formulation I: Business strategy
  • Strategy formulation II: Corporate strategy
  • Strategy formulation III: Global strategy
  • Strategy implementation
  • Case Studies

Focus: Cross-Cultural and Diversity Management, Innovation Management, Internationalization Strategy

 

Last Modification: 12.01.2023 - Contact Person: Webmaster der Otto-von-Guericke-Universität Magdeburg