Courses Summer Term 2019

Seminars

 

 

Secrets of Innovation in Multinational Companies (22038)

Prof. Dr. Susanne Enke / Dr. Vincent Ogutu / Sarah-Alena Rössig, M.Sc.

The seminar will give 12 students the opportunity to apply innovation techniques to solve a real world problem. At the beginning of the semester (May 6 + 7, 2019), we will have a two day workshop to get familiar with different concepts of innovation. Afterwards, participants will work together in teams and apply the methods to develop a new product, process or service idea. The seminar demands very active participation and intense team collaboration throughout the entire semester. Students are expected to show high interest in innovative problem solving and willingness to strike new paths. Participation in all seminar meetings is mandatory.

Please apply using the online form available here. The application system is open until March 5, 2019. Only applications transmitted using the online form are considered.

2S, English | Please refer to LSF!

Focus: Innovation Management

Prerequisite: /

 


 

Scientific Project: Innovation, Internationalisation & Cross-Cultural Management (22037)

Prof. Dr. Susanne Enke / Sarah-Alena Rössig, M. Sc.

The scientific project seminar: Innovation, Internationalization & Cross-Cultural Management is open for 20 students enrolled in the master program International Management, Marketing, Entrepreneurship with a specialization in International Management.

We will start the semester by engaging in a computer-based simulation game. You are working in a multinational company and your team is responsible for internationalizing to Latin American markets. You have to decide on the country, the market entry as well as the competitive strategy in order to outperform your competitors over a number of “years”. After gaining extensive knowledge about market analysis and strategy in the simulation game, you will participate in the INTENSE project and apply your knowledge to a real life situation. Your team will give advice to a firm from abroad on how to enter the German market and develop a market entry strategy with them. You can find further information about the INTENSE project here.

The seminar requires intensive cross-cultural team collaboration. You have to submit multiple assignments throughout the semester. To support the small enterprises with their market entry to the German market, all participants have to be flexible in timing and willing to meet and discuss the market entry strategy with the enterprise in Berlin.

Please apply using the online form available here. The application system is open until March 5, 2019. Only applications transmitted using the online form are considered.

3S, English | Please refer to LSF!

Focus: Cross-Cultural and Diversity Management, Innovation Management, Internationalization Strategy

Prerequisite: International Corporate Strategy (20114) and successful participation in a seminar offered at the Chair of International Management (worth 10 CP)

 


 

Master Thesis mit Kolloquium (30000) / Master Thesis with Research Seminar (29994)

Prof. Dr. Susanne Enke

Students being interested in writing their Master theses with us at the Chair of International Management are asked to apply using the schedule at our webpage "Master Thesis"!

Focus: Cross-Cultural and Diversity Management, Innovation Management, Internationalization Strategy

 

Last Modification: 12.09.2019 - Contact Person:

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